Blog

Field notes on AI visibility.

Research, methods and practical observations about how companies become easier for AI systems to understand, cite and recommend.

Abstract comparison between search result cards and AI visibility signals
1 min read

GEO vs SEO: what actually changes

Traditional SEO still matters, but generative engine optimization changes the unit of visibility from ranking pages to being understood, cited and recommended.

  • GEO
  • SEO
  • Strategy
Abstract dashboard measuring AI visibility across prompts and engines
1 min read

How to measure AI visibility over time

One prompt is not a KPI. AI visibility should be tracked with repeated samples, prompt portfolios, source maps and competitor context.

  • Measurement
  • AI visibility
  • Prompts