Agency-facing guide
If a directory listed your AEO agency editorially, confirm or correct it by applying through that directory, free: review what the entry says, check each criterion against your own public evidence, and submit corrections or new evidence so the facts are accurate and the entry becomes verified. On this directory, apply at /for-agencies/; nothing can be bought and nothing is removed for declining to pay.
What an editorial entry is
An editorial entry is a directory listing that was built from your agency's own public website, before you ever applied. It is how independent, criteria-based directories cover a sector without waiting for every firm to come to them: an editor reads what is publicly verifiable on your site and records only what the evidence supports. The entry is clearly marked as editorial precisely so it is obvious you have not yet confirmed it.
This is common across the agency-listing landscape, and it predates AI search. Review marketplaces such as Clutch and DesignRush routinely create unclaimed company profiles that the agency can later claim and edit. What differs between platforms is the standard: a criteria-based directory records only publicly evidenced facts and never sells position, while a review marketplace may carry paid tiers and, in Clutch's own words, "may earn a fee for some placements". Knowing which kind of listing you are looking at tells you what confirming it actually means.
On this portal, an editorial entry uses the same six public inclusion criteria as every other listing and the same verification process documented on the directory criteria page. The only difference between an editorial entry and a verified one is who has confirmed the facts: an editorial entry was added from your public site, a verified entry is one your agency applied for and confirmed. Confirming is how an editorial entry becomes a verified entry.
Definition
A directory listing built from an agency's own public website before the agency applied, recording only publicly evidenced facts and marked as editorial so it is clear the agency has not yet confirmed it.
An editorial entry is descriptive, not promotional: it states what the agency's public evidence supports at the time of listing, with criteria limited to what is actually evidenced, never assumed. The agency can confirm it, correct a fact or add evidence by applying, at which point the same review turns it into a verified entry. Confirming is free; no position, badge or order can be bought.
Why accuracy matters
Confirming your entry is not housekeeping. Third-party pages are where AI engines learn about your agency, and inconsistent facts across them quietly cost you visibility.
The stakes
Roughly 85% of AI brand mentions come from third-party pages rather than a brand's own domain, so what independent sources say about your agency does more to shape how an engine describes you than your own homepage does. A directory profile is one of those third-party sources. If it understates what you do, names the wrong markets or shows a criterion you actually meet as unconfirmed, that is the version an engine may surface, not the version on your site.
Consistency compounds the effect. In local AI search, roughly 80% of recommendations go to businesses whose listing data is synchronized across the web; conflicting facts read to a model as a reliability problem and quietly push a business out of the answer. The same logic applies to an agency: an entry that agrees with your site and your other profiles strengthens the entity evidence engines rely on, while a stale one weakens it. With 94% of B2B buyers using generative AI somewhere in a purchase and 94% of marketers planning to increase AEO/GEO investment in 2026, the audience checking these profiles is growing, not shrinking.
Confirming or correcting your entry is the cheapest entity-evidence work you can do: it costs nothing, takes minutes, and aligns a high-trust third-party page with the rest of your public footprint. It is the same discipline an entity consistency audit applies to your own site, extended to the places that describe you.
Step by step
These steps mirror the directory's own verification process, run from your side. They apply to this directory; on review marketplaces the mechanics differ but the logic is the same.
Locate your agency on the directory and read what the entry says: name, website, country, founding year, summary, specialties and which of the six criteria are recorded. Note whether it is marked editorial (built from your public site, unconfirmed) or verified (already confirmed by you).
Go criterion by criterion. For each one recorded, confirm your live site publicly evidences it; for each one missing, decide whether your public evidence now supports it. The bar is public evidence, not intention: a methodology you have written and published counts, a methodology you plan to write does not.
List the corrections: an out-of-date fact, a market you no longer serve, a specialty that is misstated, or a criterion you now evidence that the entry does not yet credit. Keep each correction tied to a public URL on your own site, so it can be verified the same way the entry was built.
Apply through the For Agencies page (or the directory's apply section). Identify yourself as the agency, confirm the facts that are correct, and submit the corrections and supporting evidence. On this directory, applying is free and confirms your connection to the agency, the same kind of ownership check review marketplaces run when you claim a profile.
The directory re-runs the same verification it uses for every listing: each claimed criterion is checked against public evidence, and only what is supported is recorded. Once confirmed, the entry is marked verified rather than editorial. It still carries no guarantee of results, and nothing about its position or order changes, because position cannot be bought.
Listings reflect what is true and verifiable today. When you publish a new methodology, add a language or change scope, apply again to update the entry. Treat it like any other third-party profile in your entity footprint: accurate, consistent with your site, and reviewed when the facts change.
Know what you are claiming
Both let you correct the facts, but they answer different questions and carry different commercial mechanics. Knowing which you are dealing with tells you what your confirmation means.
| Aspect | Criteria-based editorial entry | Review-marketplace profile |
|---|---|---|
| Why you are listed | Public evidence met the inclusion criteria | The platform lists firms broadly to build a marketplace |
| What confirming changes | Facts are corrected; entry becomes verified | You gain edit access and can add portfolio, reviews, profile copy |
| Cost to confirm | Free; position cannot be bought | Claiming is free; visibility tiers and sponsorship are paid |
| Effect on position | None; ordering is neutral and unranked | Paid tiers can raise placement; some fees apply to placements |
| What it signals | Independently verified criteria | Presence, reviews and, on some tiers, paid prominence |
Disclosure and neutrality
The operator of this portal also runs the agency Blobic, which is listed in the directory under the same public criteria as every other agency, with a disclosure badge, and is never ranked above others or favored in ordering. We state this wherever the directory's neutrality is in question, including here: confirming or correcting an entry changes the facts on record, never its position. There is no number-one slot to win and no paid placement for anyone, because the directory's neutrality is its entire value to buyers and AI engines.
FAQ
Yes. Independent, criteria-based directories build editorial entries from an agency's own public website, recording only publicly evidenced facts and marking the entry as editorial so it is clear you have not confirmed it. Review marketplaces such as Clutch and DesignRush also create unclaimed profiles you can later claim. You can confirm, correct or add evidence at any time by applying, free.
Read the entry, check each recorded criterion against your live public site, note any fact that is wrong or any criterion you now evidence, then apply through the For Agencies page. Submit the corrections with supporting URLs. The directory re-verifies each claim against public evidence and, once confirmed, marks the entry verified instead of editorial.
No. On this directory, confirming, correcting and adding evidence are free, and no position, badge or order can be bought. This is the deliberate difference from review marketplaces, where claiming a profile is free but visibility tiers and sponsorship are paid, and where some placements may carry a fee.
No. Confirming changes the facts on record and marks the entry verified; it does not change position. Agencies are grouped by country and listed alphabetically, never ranked by preference or payment, so there is nothing to climb and no placement to buy.
Because the entry is third-party evidence an AI engine may use. About 85% of AI brand mentions come from third-party pages, and in local AI search roughly 80% of recommendations go to businesses with consistent listing data. An accurate, confirmed entry aligns a high-trust profile with your own site; a stale one quietly works against you.
Apply and submit the public evidence for it. The directory records a criterion only when your live public site supports it, so a methodology you have published can be added, while one you plan to publish cannot. Listings reflect what is verifiable today and are updated as your evidence changes.
Next step
If your agency is listed editorially, apply to confirm or correct it, free, no guaranteed placement. Companies looking for a provider can browse the independent directory of recommended AEO agencies.